Gillette's Got a Lot of Nerve Lecturing US Men While They Use All These Ads Overseas
Gillette, a brand of razors owned by Procter & Gamble, recently latched onto the #MeToo movement and released a preachy advertisement calling for the end of “toxic masculinity.”
You might feel less inclined to get your moral instruction from the bathroom product manufacturers after you hear about some of these previous Gillette ads.
Gillette’s recent “We Believe: The Best Men Can Be” short film isn’t the first gimmick Gillette has used to try to sell their products.
In the past, they’ve thrown themselves wholeheartedly into advertising that relied on the objectification of women.
One past ad campaign from this feminist and politically enlightened corporation included young women in skintight uniforms with the Gillette brand name written across their backsides. Another had heavily-made up women wearing revealing T-shirts with the brand name on them.
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— Vanessa Huppenkothen (@vanehupp) October 6, 2011
When asked for comment, Gillette called the past advertising an “error in judgment.”
“We’ve seen several images from an event in 2013 that are inconsistent with our values,” the company said in a statement to Conservative Tribune, a brand of The Western Journal. “We accept responsibility for this error in judgement and commit that it won’t happen again.
“Our focus going forward is on what we can do today and in the future to inspire change that brings out the best in every man and promotes respect, inclusion and role modeling positive behavior,” Gillette wrote.
“We know we need to hold ourselves to higher standards in the ads we run, the images we publish to social media, the words we choose, and so much more, and we are fully committed to doing that.”
It’s great that Gillette is taking responsibility and says it won’t happen again. But this wasn’t a one-time incident in 2013.
A quick image search shows Gillette’s history of objectifying women spanned decades.
From ads showing nude women scantily covered with shaving cream, to celebrity endorsements claiming that shaving with Gillette will get you hot dates, Gillette has hit pretty much every “toxic” page in the book.
This is the brand that feels qualified to tell men to do better?
Their hypocrisy shows that their recent politically correct advertisement isn’t really about doing what’s right. This latest addition to the woke advertising trend is simply about Gillette allying themselves with the left.
In an increasingly secular culture, the left is eager to pay homage to any big corporation that steps in to fill the role of moral authority.
It’s too bad virtue signaling doesn’t signal actual virtue.
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